SRVC offers a distinctive take on future design and reimagines refinement with a hyper-modern edge. With the aim to challenge the traditional idea of service and service wear, SRVC proposes a wardrobe that is of service to women and the female form. 
Founded in 2021, London-based SRVC is the brainchild of founder Masha Adonyeva, Design Director Ricky Harriott and General Manager Gunnar Brock and is set out to explore design that offers elements of self-styling so that the wearer can adapt SRVC’s clothes to her specific needs and make them truly theirs.

ABOUT

SRVC &#8211; noun /ˈsɜːvɪs/ &#8211; abbreviation &#8216;service&#8217; &#8211; “the action of helping or doing work for someone.”
Deconstructing traditional design ideals, we propose a futurist and functional perspective on the wardrobe that&#8217;s of service to a progressive woman. We curate emotions, experiences and design that serve her individuality.

Mission 

Sleek and powerful silhouettes explore futurist proposals of traditional (service) garment archetypes. With a focus on intelligent playful detail, we reconstruct wardrobe codes that address and interact with the diverse female form. Our designs always incorporate an element of self-styling to allow the wearer to adapt our clothes to her taste, individuality and needs. 
SRVC produces two collections every year shown during the pre-seasons that address the needs of modern women with innovation and functionality in design, ensuring that our clothes are of service to the women who wear them.

Collections 

Data controller
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Pursuant to Art. 12 of the GDPR n. 679/2016, we inform you that SRVC, as data controller, acts in conformity with the terms of the corresponding legislation.
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